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As Ritual grew, we helped scale them from their flagship vitamin to serve multiple products, demographics and life stages

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Scaling to a multi-product brand

After seeing great success in their flagship vitamin, Ritual was ready to release their next product: Prenatal. We worked to scale the brand, web experience and packaging system as well as built a launch campaign positioned to drive awareness of when to consider taking a prenatal vitamin.

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Educating on prenatals

Prenatal vitamins aren't just vital for pregnancy, but have great benefits if taken while trying to conceive. The greatest benefits of a prenatal vitamin are received in the first trimester, so we built a messaging strategy designed to communicate when to take it: When you're thinking, when you're trying, and when it's time.

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Tone of voice

The campaign's tone of voice was educational and empowered, seeking to let women know when they might want to consider taking a prenatal.

Prenatal messaging
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