Brand Building | Practice

We worked with Ritual to build a new kind of health technology company

Ritual is a health technology company committed to creating the purest, most effective vitamin formulations, and sharing every ingredient, source & scientist that made their vitamin a reality. Their debut product—an essential daily vitamin—boasts completely traceable and transparent ingredients so you know exactly what you’re swallowing.

What we did:

Fundraising (Seed, A)

Brand Identity

Tone of Voice

Brand Architecture

Photo Art Direction

Packaging

Web Design

User Testing

Email Strategy

Email Design

Marketing

Social Strategy

Content Strategy

Advertising

Event Design

Campaigns

Ritual branding, type system and iconography | Practice
Ritual branding, logo and packaging | Practice
Ritual logo | Practice
Ritual packaging | Practice
Color | Practice
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Iconography

The iconography system is rooted in strong, geometric forms. It’s always reduced to the simpest way to communicate the subject matter possible.

Transparency and traceablility


Ritual shares every source and dosage that made their visionary vitamin a reality.

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