Glowbar specific intro: We set Glowbar up for a successful debut with guerilla and OOH advertising campaigns that built excitement for each location in the surrounding neighborhoods.
Adapting to a pandemic
When the world went still in 2020, Glowbar needed to keep moving. Their strategic goal was to move their expert sessions online without impacting customer experience; we supported the campaign with this billboard design, which we donated to support them in a time of need. These sessions pointed to recommended products that customers could use to build a new routine, which helped Glowbar move their existing retail business online.
Guerilla marketing
Low costs, low states and effective: Glowbar utilized an early concept on the streets of New York to help guide customers to their locations. They continue to use this method to activate local neighborhoods.